Token model, made simple.

Top up once, spend across any service, any time. 100 tokens = £1.00 — no hidden multipliers, no expiry gotchas.

Predictable billing No retainers VAT invoices included
Abstract UI representing a token-based billing dashboard

Why tokens instead of hourly?

A single balance for everything you need, without fuzzy time tracking.

Predictable, not fuzzy.

You see the token estimate before we start, and only approve work you're comfortable with.

One balance, many services.

Top up once, then use the same token pool for design, copy, and web — no new contracts each time.

No idle retainers.

You're not paying for "unused hours". Tokens sit on your balance until you need them.

Scales with your roadmap.

Start small, then increase your top-ups as your roadmap and channels grow.

How tokens work

Four simple steps from top-up to approved work.

Four-step visual flow of the token model from top-up to approval
1

Top up

Choose a top-up amount that fits your next few weeks of work.

2

Get an estimate

Share your brief. We translate it into a clear token estimate per deliverable.

3

We produce & iterate

Work moves through our queue. You can use included revision rounds as needed.

4

Approve & deduct

Tokens are deducted only when you approve the delivery. Unused tokens stay on your balance.

100 tokens = £1.00. Balances are held in tokens; prices in your selected currency (GBP, EUR, USD, AUD, or NZD) are estimates.

What can you do with a single top-up?

Indicative examples to help you plan your balance.

Abstract table visual representing different token packages and scopes
Top-up Tokens Example use
£25 top-up 2,500 tokens 1 micro-task — polishing a hero section or a short ad script.
£99 top-up 9,900 tokens A small landing refresh plus a set of social posts for a launch.
£250+ top-up 25,000+ tokens Multi-channel campaign creative: landing sections, ad sets, and an email sequence.

These examples are indicative. Actual estimates may vary by scope, complexity, and deadline.

Billing & invoices

Clear billing, multiple currencies, and proper documentation by default.

Payment methods

Visa / Mastercard with 3-D Secure (SCA).

Billing currency

Display prices in GBP, EUR, USD, AUD, or NZD; your balance and deductions are always in tokens.

VAT invoices

We issue VAT invoices automatically for top-ups and can add your company details.

Refunds & unused tokens

Unused tokens are refundable according to our Refund Policy. No long-term lock-ins.

Token model FAQ

Why do you use tokens at all? +

A token model lets us unify billing across services and avoid tracking tiny time slices. You keep one balance, we keep one system — both sides see clear estimates instead of vague hourly ranges.

Do tokens expire? +

We don't do "use it or lose it" by default. If we ever introduce expiry for specific promo packages, it will be clearly stated upfront. Your standard top-ups stay on your balance until used or refunded as per our Terms.

Can I see the token estimate before committing? +

Yes. For each request we share a token estimate per deliverable and confirm it with you before we start work.

What happens if the scope changes mid-way? +

If the scope grows, we share an updated estimate and ask for your approval before proceeding. If it shrinks, we adjust the estimate down and leave remaining tokens on your balance.

How do invoices work? +

Each top-up generates a VAT invoice with your company details in the currency you paid with (GBP, EUR, USD, AUD, or NZD). If you need a consolidated invoice or specific formatting, we can arrange that via support.

Can you refund tokens? +

Yes — unused tokens can be refunded according to our Refund Policy. Tokens already spent on approved work are not refundable.

Ready to try the token model?

Start with a small top-up, use it on a single micro-project, and see how the flow feels.