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UrbanFlow — 30-Day Campaign Sprint
UrbanFlow was experiencing creative fatigue on existing ads. We deployed a high-velocity 30-day sprint generating multiple fresh creative concepts to combat ad blindness.
Achieved a +3.1 Return on Ad Spend (ROAS).
What we did
- Reverse-engineered top-performing historic ads
- Created 3 distinct visual angles (UGC, Studio, Text-heavy)
- Rendered 12 motion-graphic stories optimized for Meta & TikTok
- Delivered a structured A/B testing matrix for the media buyers
Deliverables
3 Core Ad Concepts
12 Motion Graphics
Copywriter Variations
A/B Test Matrix
Outcome
Rapidly testing varied visual hooks unlocked a new scalable audience, lowering acquisition costs and generating a highly profitable 3.1x return on ad spend.
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