FlairMeet — Social Media Launch Campaign (Dating App)
Overview
FlairMeet required awareness and installs across UK tier-1 cities with playful messaging that remained brand-safe.
What we did
- Built personas and content angles for launch
- Created a 4-week calendar (feed + Reels/Stories)
- Produced static posts, short motion clips, and UGC briefs
- Wrote copy variants and hashtag strategy
- Delivered ad creatives for Meta placements
- Set up a lightweight reporting template
Deliverables
32 static posts, 10 short videos, ad banners, captions pack, content calendar, analytics template.
Outcome
Consistent brand presence at launch and a reusable creative system for the in-house team.
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