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FlairMeet — App Social Launch Campaign
FlairMeet is a disruptive networking app that needed a bold entrance. We created a provocative, hyper-targeted social sprint to generate waitlist momentum before day one.
Achieved a 42% increase in day-one waitlist sign-ups.
What we did
- Audited competitor social presence to find whitespace
- Developed the "Ditch the Business Card" core creative concept
- Produced 15 short-form video assets (Reels/TikTok)
- Designed an Instagram grid takeover layout
- Set up ad targeting for young professionals in tier-1 cities
Deliverables
30-day Content Calendar
Video Assets (x15)
Grid Takeover Assets
Paid Media Strategy
Outcome
The pre-launch buzz translated into a massive surge in initial app downloads, ranking it in the top 50 in its category during launch week and cementing early user adoption.
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