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EcoHome — Website Copy & Narrative
EcoHome had a beautiful site but highly technical copy that confused buyers. We rewrote their entire e-commerce journey to emphasize sustainable lifestyle benefits over dry specifications.
Yielded a +19% increase in primary store conversion rates.
What we did
- Audited the entire funneled purchase journey
- Developed a unified brand voice centered on "conscious comfort"
- Rewrote 40+ category and key product descriptions
- Polished checkout flow UX microcopy to reduce cart abandonment
Deliverables
Brand Voice Guidelines
Homepage Copy Matrix
40+ Product Descriptions
Checkout Microcopy
Outcome
Clearer product benefits built greater shopper confidence, drastically shortening the time-to-purchase and netting a measurable 19% bump in overall conversions.
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