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Clara Henson — High-Converting Landing Page
Clara's executive coaching business had traffic but a low conversion rate. We stripped away the fluff and rebuilt her landing page narrative around immediate ROI and executive authority.
Achieved a 37% decrease in Cost Per Lead (CPL).
What we did
- Analyzed user session recordings to find drop-off points
- Restructured the page hierarchy to prioritize social proof
- Wrote a punchy, benefit-driven headline and sub-copy
- Clarified the "Book a Call" objection-handling section
Deliverables
Landing Page Wireframe
Full Page Copy
A/B Testing V2 variants
Outcome
By communicating clear executive authority and anticipating common objections, the new page design drastically lowered the cost per lead, yielding more qualified sales calls daily.
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