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BeanBooster — Coffee Shop Logo Redesign

BeanBooster needed a modern, scalable identity that would work on cups, packaging, signage and social profiles without losing legibility.

Increased foot traffic by 28% in the first quarter post-rebrand.

BeanBooster main logo visual
  • Industry Food & Beverage
  • Services Brand Discovery, Logo Design, Visual System
  • Timeline 2 weeks

What we did

  • Ran a discovery session and moodboard exploration
  • Designed an icon + wordmark system with clear spacing rules
  • Built a warm, earthy palette and typography pairing
  • Produced packaging and storefront mock-ups
  • Compiled an 8-page mini brand guide

Deliverables

Logo suites (SVG/PNG) Color & Typography specs Social Avatars Brand Usage Guide

Outcome

A cohesive identity that reads well at small sizes and scales to large signage; ready for merchandise roll-out, leading directly to expanded physical footprint and memorable local brand recognition.

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