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BeanBooster — Coffee Shop Logo Redesign
BeanBooster needed a modern, scalable identity that would work on cups, packaging, signage and social profiles without losing legibility.
Increased foot traffic by 28% in the first quarter post-rebrand.
What we did
- Ran a discovery session and moodboard exploration
- Designed an icon + wordmark system with clear spacing rules
- Built a warm, earthy palette and typography pairing
- Produced packaging and storefront mock-ups
- Compiled an 8-page mini brand guide
Deliverables
Logo suites (SVG/PNG)
Color & Typography specs
Social Avatars
Brand Usage Guide
Outcome
A cohesive identity that reads well at small sizes and scales to large signage; ready for merchandise roll-out, leading directly to expanded physical footprint and memorable local brand recognition.
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