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Aura Tech — Re-Positioning & Identity System
Aura Tech had outgrown its startup roots and needed an enterprise-grade identity. We executed a full visual and strategic repositioning to signal stability and innovation to new enterprise clients.
Secured a +2.4 increase in Net Promoter Score (NPS) post-rebrand.
What we did
- Conducted stakeholder interviews and gap analysis
- Defined a new brand archetype and positioning statement
- Designed a modular logo system and enterprise-grade color palette
- Developed a bespoke iconography and typography rule set
- Compiled a comprehensive 40-page digital brand book
Deliverables
Brand Strategy Deck
Logo & Icon System
Presentation Templates
Comprehensive Brand Book
Outcome
The sophisticated new identity improved pitch win-rates with tier-1 enterprise clients and fostered a renewed sense of internal company pride, reflected in a major NPS boost.
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